Matheus Donangelo

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CPFL Energia: Building a portal that solves real employee pain points

4 months to validate: build, test, and launch the portal that solves real employee pain points.

My role

Senior Product Designer.

Responsabilities

User interview and user test.

Prototype and design tokens.

User journey.

Year

Q3 2024.

Team

Carla de Jesus.

Robson Monteiro.

Fred Capanema.

Matheus Donangelo, Product Designer.

CPFL Energia employee portal

Outcomes

  1. 980

    employees with access

  2. 92%

    Monthly Active User

  3. -12%

    in incorrect ticket submissions

  4. 31

    Key search terms insights

01 Initial discovery

Solution benchmarking

Service Now

Service Now benchmark

Workplace

Workplace benchmark

HiBob

HiBob benchmark

Primary research analysis

Primary research analysisPrimary research analysisPrimary research analysisPrimary research analysis

Card sorting and concept testing with 14 users (executives, managers, administrative workers)

“An app to me work on weekends? My daily work is on a laptop”

Executives, Managers, Administrative workers, and Field workers. Each with distinct software usage patterns and technology access levels.

Too many features for a simple task: solving work issues

The company currently uses at least 3 different platforms for workers to access information and open tickets.

Card sorting analysisCard sorting analysis

The main features should be: open and track issues and receive tips

Other ones were: unified login, find organizational information, and be directed to the platforms I have access to.

Card sorting analysis

02 MVP design

Lean Inception workshop

Lean Inception workshopLean Inception workshopLean Inception workshop

While devs make spikes and infrastructure... I made the Usability Test and started a UI Kit.

Usability test model with 4 users and 7 tasksUsability test model with 4 users and 7 tasks

The new interface based on usability test

From

Portal interface before

To

Portal interface after the usability test

03 Launch and continuous discovery

New A.I feature

LLM chat feature

Issue and approval center

Issue and approval center

My inbox

My inbox to track issues

Want to know more?

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